Personal branding is the practice of people marketing themselves and their Careers as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. However to put in definition “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.” It’s the art of investing in you. With a world that sits on the edge of a cut throat competition, where you often find people with similar skills, background and opportunities, how then will you stand out in the crowd and leave a mark to reckon with.

It’s when you invest in yourself and develop your own Brand – “A Personal Brand.” Each individual is unique with his/ her share of strengths and weaknesses. WhilstWe acknowledge our weaknesses, we bank on our strengths to make it our USP.And it is not restricted to our skills alone. It’s the persona that we project and therefore it becomes imperative to develop a powerful personal brand. To accomplish this, there are definitive actions that need to be taken.Personal Consultation – A one on one interaction helps to precisely develop your personal brand. Self Image Analysis – A need analysis to evaluate the current status of the Image of the client through Perception Gap Assessment & Appearance Management Assessment.